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Google Analytics Set Up & Training

Help Wonder Connection track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Wonder Connection
Chapel Hill, NC, USA
Wonder Connection
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Wonder Connection
Chapel Hill, NC, USA

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Cause
Youth development
Skills
Data analysis Digital marketing Information technology

Posted January 12th

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently host our website on sqaurespace. We are able to update immediatley but have not experience with googe analytics.
How this will help
This project will save us $3,757 , allowing us to work with more hospitalized kids.

Having a website that is working for us is important. We need to know that it is being utalized and have data to support how we continue to evlove it. We have done an audit of the content and a quick redesign of the homepage.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Wonder Connection
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Causes
Youth development Education Health & nutrition
Posted by
Kirstin M
Kirstin M.

Philanthropy Manager

Our mission

Our mission is to empower pediatric patients with the wonders of nature and science through multi-sensory learning experiences that promote joy and well-being.

What we do

Wonder Connection serves pediatric patients ages 4-18 at UNC Children's and child and adolescent psychiatric patients at the NC Neurosciences Hospital (at no cost to the patient or hospital). Wonder Connection also serves outpatient families at the Ronald McDonald House of Chapel Hill. Kids and teens in pediatrics choose from over 20 different activities (including volcano building, slime creation, and animal track investigations) with Wonder Connection. Kids and teens in the psych unit participate in hands-on (and even sometimes outdoor) programming each week. In our 15 years of operation, we've interacted with over 25,000 patients.

Testimonials

Read the Impact Story
Omer was great to work with. He made the set-up process very easy.
Kirstin M.
Kirstin M.

Philanthropy Manager

Google Analytics Set Up & Training Project

Wonder Connection is a great organization with an important mission showcasing empathy and compassion for hospitalized children. It was my absolute pleasure to volunteer and work with them on their strategic goals.
Omer K.
Omer K.

Volunteer

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