Google Ads Set Up

Help St Paul Urban Tennis Program make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
St Paul Urban Tennis Program
Saint Paul, MN, USA
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St Paul Urban Tennis Program
Saint Paul, MN, USA


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Posted January 11th

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Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional Details

We've tried to access google ad grants in the past but have hit snags with their evaluation of our website. We've struggled to identify what they are asking us to do and to rectify these issues appropriately. Help greatly appreciated!

What We Have In Place
  • We have a communications coordinator who can support this project and google suite to support our communications with a volunteer.
How This Will Help
This project will save us $3,486 , allowing us to continue investing our limited budget in programming and employment opportunities for low-income youth!

Our biggest challenge in delivering our mission is reaching families and young people. We seek to be an exceptional youth development non-profit that goes far beyond our tennis namesake. In order to do so, we have to be able to reach families who are not necessarily looking for a tennis experience. We know that our programming produces transformational results, we just have to get it out there.

Project Plan

Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

St Paul Urban Tennis Program
Our Mission

We strengthen our community by educating and empowering youth to realize their full potential.

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