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Logo Design & Visual Brand Identity

Help The Family Youth Institute elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Family Youth Institute
Canton, MI, USA
The Family Youth Institute
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The Family Youth Institute
Canton, MI, USA

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Graphic design

Posted January 11th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are in need of a new logo and visual guide. We would like to update our look to be reflective appealing to communities, individuals, families, and researchers. We do not have a style guide and would like to have one developed that is more reflective of what we are hoping to achieve as an organization.

What we have in place
  • We currently have Logo Drafts, which should make it easy for you to get started. We also have Brand goals, and target audience, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to to invest in expanding our organizational capacity.

This project will help us reach our organizational goals of increasing brand awareness, reach, and recognition.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

The Family Youth Institute
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Causes
Education Community & economic development Youth development
Posted by
Lama E
Lama E.

Marketing Specialist

Our mission

Strengthening and empowering individuals, families, and communities through research and education.

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