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Marketing Strategy Consultation

Help Loop Lab brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Loop Lab
Cambridge, MA, USA
Loop Lab
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Loop Lab
Cambridge, MA, USA

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Marketing

Posted January 15th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
What we have in place
  • We currently have marketing assests, which should make it easy for you to get started. We also have a manager of this project, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to go into student stipends.

We are remarketing our work and need support/guidance to do this effectively.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Loop Lab
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Posted by
Christopher H
Christopher H.

Executive Director

Our mission

The Loop Lab is a BIPOC-led nonprofit social enterprise specializing in media arts internships and digital storytelling. Our mission is to empower Womxn and People of Color in the media arts to develop careers in audio/video through job training and job placement.

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