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Social Media Content Calendar

Help Loop Lab get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Loop Lab
Cambridge, MA, USA
Loop Lab
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Loop Lab
Cambridge, MA, USA

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Cause
Employment services
Skills
Digital marketing Social media

Posted January 11th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We need support in developing a content calendar for our social media.

What we have in place
  • We currently have social media assests, which should make it easy for you to get started. We also have content, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to go towards operating budget

We want to effectively tell our story to potential students, community agencies and foundations.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Loop Lab
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Causes
Employment services Arts & culture
Posted by
Christopher H
Christopher H.

Executive Director

Our mission

The Loop Lab is a BIPOC-led nonprofit social enterprise specializing in media arts internships and digital storytelling. Our mission is to empower Womxn and People of Color in the media arts to develop careers in audio/video through job training and job placement.

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