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Google Ads Set Up

Help Glorify Performing Arts Inc make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Glorify Performing Arts Inc
West Chester, PA, USA
Glorify Performing Arts Inc
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Glorify Performing Arts Inc
West Chester, PA, USA

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Arts & culture
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Digital marketing Search engine marketing

Posted January 21st

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have Google Ads set up, and have run a few ads, but need some training for how to monitor the ads to make sure they're doing what they should be. We also have Google Analytics and would love to get it connected (or if it is, be shown where to find it.)

What we have in place
  • We currently have a Google Ad Grant award, which should make it easy for you to get started. We also have Ads running currently and more to post, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to rent an outdoor theatre space for our performance this spring.

Online searches is a valuable way to grow the number of people who are familiar with our organization, and it would be very helpful to understand how to use Google Ads to do so.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Glorify Performing Arts Inc
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Causes
Arts & culture Religion & spirituality
Posted by
Melody S
Melody S.

Artistic Director

Our mission

Glorify Performing Arts exists to present compelling, professional productions to encourage and empower Christians in their walk of faith, inspiring them to step forward boldly to impact the world.

What we do

We believe that art plays a powerful role in helping us to understand our world and the God who created it, and that's why we perform original, high-quality ballets with compelling stories around themes like injustice, unconditional love, and grace.

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