Detroit Urban League needs help writing effective stories

Storytelling

Help Detroit Urban League enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.

Detroit Urban League

Detroit, MI, USA

Cause

Human Services

Skills

Marketing Writing

Posted January 11th

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Storytelling

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Project Details

What We Need

A compelling narrative, or set of stories
Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.

Additional Details

Ways to tell the story about the people we serve to use in our annual report, email campaigns, and brochure copy.

What We Have In Place

We currently have video testimonials that we can glean information, which should make it easy for you to get started. We also have access to clients to attain more information, and the ability to provide any other information you need.

How This Will Help

This project will save us $2,397 , allowing us to use funds towards program services

This will help the League develop promotional materials to support fundraising initiatives.

Project Plan

Prep: Information Gathering

Volunteer Manager and Professional discuss the objectives of project and key audiences
Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)

Milestone 1: Storytelling Framework

Professional presents and discusses primary story angle(s) to the Volunteer Manager
Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)

Milestone 2: Document Creation

Professional shares draft with Volunteer Manager
Volunteer Manager provides Professional with up to two rounds of feedback

Milestone 3: Wrap-Up

Professional submits final version

About The Org

Detroit Urban League

Cause

Human Services

Posted by

N. Charles A.

President & CEO

Our Mission

The Urban League of Detroit and Southeastern Michigan mission is to enable African Americans and other persons of color to achieve their fullest potential.

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Storytelling

Detroit Urban League

Detroit Urban League

2

3

Cause

Skills

Storytelling

Project Details

What We Need

Additional Details

What We Have In Place

How This Will Help

This project will save us $2,397 , allowing us to use funds towards program services

Project Plan

Prep: Information Gathering

Milestone 1: Storytelling Framework

Milestone 2: Document Creation

Milestone 3: Wrap-Up

About The Org

Detroit Urban League

Cause

Posted by

N. Charles A.

Our Mission

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