Storytelling

Help Detroit Urban League enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Detroit Urban League
Detroit, MI, USA
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Detroit Urban League
Detroit, MI, USA

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Posted January 11th

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Project Details

What We Need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
Additional Details

Ways to tell the story about the people we serve to use in our annual report, email campaigns, and brochure copy.

What We Have In Place
  • We currently have video testimonials that we can glean information, which should make it easy for you to get started. We also have access to clients to attain more information, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to use funds towards program services

This will help the League develop promotional materials to support fundraising initiatives.

Project Plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About The Org

Detroit Urban League
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Posted by
N. Charles A.

President & CEO

Our Mission

The Urban League of Detroit and Southeastern Michigan mission is to enable African Americans and other persons of color to achieve their fullest potential.

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