Social Media Content Calendar

Help Southern Tier Health Care System, Inc. get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Southern Tier Health Care System, Inc.
Olean, NY, USA
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Southern Tier Health Care System, Inc.
Olean, NY, USA

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Posted January 7th

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We need help with creating proper content for our Facebook page, we have a lot of programs we like to advertise but don't want to overwhelm our network. We recently had a social media audit done and would like assistance with content and post times to help maximize our reach on social media.

What We Have In Place
  • We currently have dedicated staff excited to get started, which should make it easy for you to get started. We also have the results of a social media audit for use, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to continue to put funding directly into the services we offer.

This project will help us maximize our reach with the community members that could use our services.

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Southern Tier Health Care System, Inc.
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Posted by
Jordan T.

Program Coordinator

Our Mission

It is the mission of Southern Tier Health Care System, Inc. to improve the health and wellness of the rural communities we serve.

What We Do

For more than 25 years, the Southern Tier Health Care System (STHCS) has worked collaboratively to address the health and wellness needs of southwestern New York's rural communities. A 501(c)(3) not-for-profit organization, STHCS is headquartered in Olean, N.Y., with programs supporting 250,000 residents throughout Allegany, Cattaraugus, and Chautauqua counties.

These areas are federally designated as HPSAs, meaning they lack an adequate number of primary care and mental healthcare professionals. Moreover, the socioeconomic conditions of our communities make it challenging for residents to access these limited services. More than a quarter of the children in the areas we serve are living in poverty; our counties rank in some of the lowest percentiles statewide in health outcomes.

With an emphasis on leveraging new technologies to scale access to healthcare across our communities, we partner with healthcare providers, parents & caregivers, educators, law enforcement, faith leaders, and other public health and social services officials to deliver the most holistic care possible. Our programs range from training and accrediting local EMS agencies to promoting mental health by educating community members in life-saving techniques such as Narcan training, Stop the Bleed, and suicide prevention.

Working with our 12 collaborating partners, STHCS develops and implements programs that identify and remove barriers to health care. In collaboration with our federal, state, and local partners, STHCS advances the broader Department of Health priorities that are designed to enhance the capacity of our health care system and to offer a wide range of tangible assistance to our underserved communities.

Testimonials

Corissa was accommodating and so fun to work with. She really gave us some great content for our social media
Jordan Taylor
Jordan T.

Program Coordinator

Social Media Content Calendar Project

This was a really fun and flexible project! Jordan was great to work with and we were able to collaborate well.
Corissa Kurth
Corissa K.

Volunteer

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