Google Analytics Reporting

Help Southern Tier Health Care System, Inc. set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Southern Tier Health Care System, Inc.
Olean, NY, USA
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Southern Tier Health Care System, Inc.
Olean, NY, USA

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Posted May 14th

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Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details

We are seeking help building reports for our several programs.

What we have in place
  • We currently have Google Analytics access, which should make it easy for you to get started. We also have staff available, and the ability to provide any other information you need.
How this will help
This project will save us $1,747 , allowing us to continue serving our rural communities.

This will help us better target our audiences.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Southern Tier Health Care System, Inc.
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Posted by
Alicia B.

Director of Planning and Development

Our mission

It is the mission of Southern Tier Health Care System, Inc. to improve the health and wellness of the rural communities we serve.

What we do

For more than 25 years, the Southern Tier Health Care System (STHCS) has worked collaboratively to address the health and wellness needs of southwestern New York's rural communities. A 501(c)(3) not-for-profit organization, STHCS is headquartered in Olean, N.Y., with programs supporting 250,000 residents throughout Allegany, Cattaraugus, and Chautauqua counties.

These areas are federally designated as HPSAs, meaning they lack an adequate number of primary care and mental healthcare professionals. Moreover, the socioeconomic conditions of our communities make it challenging for residents to access these limited services. More than a quarter of the children in the areas we serve are living in poverty; our counties rank in some of the lowest percentiles statewide in health outcomes.

With an emphasis on leveraging new technologies to scale access to healthcare across our communities, we partner with healthcare providers, parents & caregivers, educators, law enforcement, faith leaders, and other public health and social services officials to deliver the most holistic care possible. Our programs range from training and accrediting local EMS agencies to promoting mental health by educating community members in life-saving techniques such as Narcan training, Stop the Bleed, and suicide prevention.

Working with our 12 collaborating partners, STHCS develops and implements programs that identify and remove barriers to health care. In collaboration with our federal, state, and local partners, STHCS advances the broader Department of Health priorities that are designed to enhance the capacity of our health care system and to offer a wide range of tangible assistance to our underserved communities.

Testimonials

Melinda was great to work with! She was able to help me build reports and dashboards as well as set up segments in our Google Analytics to gather data about our website!
Alicia B.
Alicia B.

Director of Planning and Development

Google Analytics Reporting Project

It was a great experience working with Alicia at Southern Tier Health Care System. Great organization and team.
Melinda D.
Melinda D.

Volunteer

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