Facebook Ads Set Up

Help Museum of Childen's Art promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Museum of Childen's Art
Oakland, CA, USA
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Museum of Childen's Art
Oakland, CA, USA

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Posted January 5th

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Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
Additional Details

Hi! My name is Mary Lawrence, I work for the Museum of Children's Art Oakland. We are a nonprofit that is interested in utilizing Facebook ads to fundraise, get the word out about upcoming events, and more. We need help setting up an effective Facebook Ad Campaign.

What We Have In Place
  • We currently have A facebook ads account, which should make it easy for you to get started. We also have an empolyee with some knowledge about facebook ads, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to continue to serve our community.

During these hard times Nonprofits are shutting their doors. We are doing our best to keep our doors open and get the community informed and excited about our upcoming events. This will help us do thawt.

Project Plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

Museum of Childen's Art
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Posted by
Mary L.

Program Director

Our Mission

The mission of MOCHA is to ensure that the arts are a fundamental part of our community and to create opportunities for all children to experience the arts to develop creativity, promote a sense of belonging, and to realize their potential.

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