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This project was completed on
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Matched with Devang S.
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Brand Messaging
Teachers in Space, Inc.
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about our organization’s identity, constituents, and mission and vision.
- Creation of taglines and talking points to help us communicate clearly and concisely
- Recommendations on tailoring our messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
- We currently have website, facebook pages, crowdfunding project, funding docs, which should make it easy for you to get started. We also have workshop content and marketing materials, newsletters, progress reports, partner blogs, and the ability to provide any other information you need.
How this will help
This project will save us $7,200 , allowing us to produce an additional weeklong professional development workshop for 30 teachers who can inspire 1000+ students annually to pursue STEM studies and careers.
Space Frontier Foundation (SFF) started Teachers in Space, a program to give teachers real space experience. A 3yr NASA grant provided $125,000 annually to produce professional development workshops for teachers. Now SFF is spinning us off to independence and we must grow our partnerships and funding as we prepare teachers for spaceflight.
People think the US Space Program is defunct, but actually a plethora of new commercial space companies are seeking employees today. Students are missing opportunities to pursue STEM studies and careers. Teachers in Space will fly TEACHERS to space (suborbitally) and return them safely to the classroom to spread their passion for these new possibilities. We require powerful brand messaging so our new 501c3 can grow to support not just our summer workshops and ISS experiments but also suborbital flight experiments, payload integration and operation, and the eventual flight of highly qualified teachers as payload specialists with XCOR and others.
Project plan
Posted by
Elizabeth K.
Director
Our mission
Teachers in Space, Inc. puts Space into the hands of Teachers, enabling them to share the excitement of STEM (Science, Technology, Engineering and Math) with their students. We produce free, weeklong professional development workshops for teachers, providing
1. Real space experiences
2. Connections to professionals and academics in the NewSpace industry
3. Classroom exercises and programs for teachers to share with their students.
What we do
Teachers in Space, Inc. (TIS) has so far operated as a program under our parent Space Frontier Foundation (SFF) but we are now spinning off as an independent organization.
We started 10 years ago, inspired by NASA’s earlier program, but this time focused on flying teachers suborbitally. We’ve completed a NASA educational outreach grant, delivering professional development workshops providing real space experiences, classroom activities, connections in industry and academia, and flight opportunities to 250 US high-school teachers. Our first student / teacher designed experiment launched to ISS in January 2014 and the next should launch in May 2014 from Wallops Island.
We are now moving to a new funding model relying on partners, sponsors, other grants, private donations and crowdfunding. Our program is now bigger in size and budget than the Space Frontier Foundation which started us, and their board have voted to spin us off to an independent educational 501c3.
We want to distinguish ourselves from NASA and SFF, showing that we are an independent, inspirational and effective organization dedicated to flying teachers and experiments with the new commercial spaceflight providers, and offering exciting, relevant classroom activities to ignite teachers' and students' passion for STEM studies and new space careers.
Our aim is to offer homage to NASA’s original program and to carry on that vision while emphasizing our partnerships with the new commercial spaceflight providers. Our supporters include Jim Adams (NASA Deputy Chief Technologist) and Alan Ladwig of NASA’s original Teacher in Space program, XCOR, Masten, Embry-Riddle Aeronautical University, Columbus Space Program, Orbital Sciences, SpaceX, Final Frontier Design, NASTAR, WayPoint to Space, Enterprise in Space, and more.
Testimonials
Devang was enthusiastic about our project and knowledgeable about branding. He quickly helped our team prioritize our messages and interests to choose one message with the greatest impact for our target audience. We immediately used his work to win public speaking opportunities at major conferences and improve our website and presentations. Offers for collaborations and sponsorships are coming in. Now we're ready to ramp up our fundraising!
Really enjoyed working with Teachers in Space and am excited to see the organization grow!
