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Website Audit

Help CAST Inc. assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
CAST Inc.
Manchester, CT, USA
CAST Inc.
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CAST Inc.
Manchester, CT, USA

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Cause
Arts & culture
Skills
Web design Web development

Posted January 6th

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Website Audit

Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
What we have in place
  • We currently have a live website with domain that is up and running, which should make it easy for you to get started. We also have the ability to access it easily, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to focus more on strengthening our organization during COVID.

We have a website that was "updated" in July of 2019 after our old site crashed. We got the information up on a new site quickly as we had a theatre production and class registration that needed to be posted ASAP. Other than still learning to utilize program, we haven't had the time since to evaluate and see what works and what doesn't and if there are things we should have or not have as an arts org for our site be one that people return to ; as well as consistency, colors, sizes, etc.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

CAST Inc.
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Causes
Arts & culture Youth development
Posted by
Marcus F
Marcus F.

Assistant Executive Director

Our mission

CAST children's theatre is a regional nonprofit theatre organization with a main focus on ages 5 - 18, though we do work with younger and older as well.

The mission of CAST is to enrich the lives of children through the magic of performing arts, thereby inspiring them to strive toward higher goals. We do this one line at a time, one show at a time, one child at a time.

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