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Storytelling

Help CLASP Homes enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
CLASP Homes
Westport, CT, USA
CLASP Homes
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CLASP Homes
Westport, CT, USA

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Cause
Human services
Skills
Marketing Writing

Posted October 1st

Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
What we have in place
  • We have selected 5-6 residents and are putting together a brief introduction to each one, to include interests and likes and perhaps history,. hopes, dreams, etc. We hope to use these "stories" to humanize our residents and compel and touch donors, as we compete with other, "sexier" charities that are perhaps more "hot" right now. We want to introduce people to our residents as individuals with hopes, dreams, interests, and full and enriching lives.
How this will help
This project will save us $2,397 , allowing us to move forward and grow while suffering the loss of app. $100,000 event fundraising dollars lost due to covid.

We hope to educate the public and potential donors about what we do, and create a bond of sorts with our residents, that will compel donors. Putting faces to the names, so to speak.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

CLASP Homes
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Cause
Human services
Posted by
KL
Kristen L.

Development Associate

Our mission

To provide a lifetime of care and inspiration to adults with autism and developmental disabilities in warm and nurturing homes full of love, dignity and extended family.

What we do

We operate group homes and a community center/day program for adults with autism and other intellectual disabilities in Fairfield County, CT. While state funding provides basic living expenses, we rely on donations to ensure that our residents live full and meaningful lives in which they can thrive. Our development department is just 2 people (one FT and one PT) so we are stretched thin.

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