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Visual Brand Guide

Help Roycroft provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Roycroft
East Aurora, NY, USA
Roycroft
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Roycroft
East Aurora, NY, USA

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Cause
Arts & culture
Skills
Graphic design

Posted December 4th

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What we have in place
  • Logos, Letterhead/Business Cards, Font/Color preferences, brand messaging and target audiences.
How this will help
This project will save us $3,607 , allowing us to better articulate our brand and hopefully increase public awareness and engagement with the National Historic Landmark we work to preserve.

As a small non-profit, we have wanted to put a formal style guide together based on generally accepted practices, but have not had enough time/money to devote to the project. This would allow us to finally achieve our goal and have a more concrete resource to turn to for branding and communication needs.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Roycroft
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Cause
Arts & culture
Posted by
AH
Amizetta H.

Director of Visitor Engagement

Our mission

The historic Roycroft Campus will inspire visitors to experience the creativity, ideals and future of the Arts and Crafts Movement.

The Roycroft Campus Corporation (RCC) offers educational programming, artisan classes, lectures, interactive events and social gatherings to further promote and preserve the historic Roycroft Campus and the ideals of the Arts & Crafts movement as if Elbert Hubbard and the Roycrofters never left.

Testimonials

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(No testimonial has been submitted by Amizetta)
Thank for Having me design your Visual Brand Guide.... It was super detailed.
Steven K.
Steven K.

Designer // Creative Direction

The pixel