Website Copywriting

Help Albemarle County Police Foundation improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Albemarle County Police Foundation
Charlottesville, VA, USA
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Albemarle County Police Foundation
Charlottesville, VA, USA

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Posted December 2nd

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Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

Our current website, albemarlecountypolicefoundation.com, is wordy and a bit confusing. We would like to simplify and streamline our website content to quickly convey to any visitor what we do and why we do it, and how the visitor can help support us. The shell is there, but the content needs refining.

What we have in place
  • We currently have a website, which should make it easy for you to get started. We also have newsletters, FB and other content sources, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to focus on community outreach programs which have become the top priority in light of recent national events.

The first place potential donors, grantors and users of our service go is our website. Because it is a bit dense and confusing we are not maximizing this tool for donor conversion or service users. Arguably the website is our most important asset to showcase our work, gain supporters, and promote events and programs. Having content that quickly and succinctly explains our mission and what we do is critical to our success.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

Albemarle County Police Foundation
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Our mission

It is our mission to promote public safety by supporting the Albemarle County Police Department in its efforts to be a professional, highly educated and trained organization, equipped to prevent crime and enhance the overall safety of our community.

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