Since 2008, JCA Gorlitz Kensington Clubs, a social day program for older adults living at home with early-stage memory loss, has gone virtual. Formally, this Club offered a 4-hour in-person program. I am interested in creating a Facebook ad that would market this reimagined program outside of our traditional referral base.
KC is 1 of 2 programs at JCA that are fee-based. (others are sustained 100% by govt grants) If we cannot successfully market this virtual program to build the membership, the program could be cut. Currently, there is not a marketing/outreach specialist at our agency so each program develops its own.
JCA provides the programs and services that support older adults and their families and builds bridges across generations.
*Built on the fundamental values of honoring our parents and strengthening our community.
*Committed to serving the Jewish community and people of all faiths and ethnicities regardless of their ability to pay.
*Person- and family-centered, and thus responsive to the specific needs, values and preferences of the individuals we serve and their families.
*A community partner with government, private funders, other nonprofits and for-profit businesses.
*Driven by the spirit, commitment and hard work of our volunteers and staff.
At JCA, it's all about aging!
JCA represents something different to every person we proudly serve.
To the isolated senior with no means of getting around, we are a smiling ElderBus driver who cheerfully helps with canes, walkers and wheelchairs and even carries packages with a smile.
To the concerned family member suddenly faced with overwhelming health or home care issues, we are the confident voice of an information specialist who understands precisely the services needed to care for a beloved parent or spouse and can access our unique, comprehensive database to find needed resources close to home.
For the senior who is frail or suffering from Alzheimer's disease or other challenges, we are a safe and caring place that provides dignified assistance at adult day centers that are second to none.
To the older job seeker, we are a friend, advocate, teacher and guide.
JCA is all of this and so much more!
We are vibrant intergenerational programs that build bridges and shatter stereotypes as they help young students succeed in school and life. We are different faces in various places -- but united in our mission of helping local seniors experience the positive side of aging while making the National Capital Area a great place to age.