Logo Design & Visual Brand Identity

Help Every Bottom Covered elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Every Bottom Covered
Buffalo, NY, USA
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Every Bottom Covered
Buffalo, NY, USA

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Posted November 26th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We have an amazing logo which we have branded in the Western New York community; however, we'd love to expand our branding in hopes of creating digital and print materials to continue to further spread the message of Every Bottom Covered!

What we have in place
  • We currently have a logo and branded materials for reference, which should make it easy for you to get started. We also have a clear vision on how we'd love to build the brand, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to continue to do the work of Every Bottom Covered, providing diapers and wipes to low-income families in Western New York as well as expanding our partnerships in rural communities.

Creating a Visual Brand Identity will help expand our brand. Every Bottom Covered has a great logo, but we don't have a great brand identity. With a brand that transcends and connects across all mediums, we are able to be that much more easily recognizable.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Every Bottom Covered
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Our mission

We are a non-profit organization built to help struggling families and keep their babies healthy by providing them with clean diapers and basic hygiene supplies. Like a caring and supportive close friend, we work with families from all different makeups, especially when they are down to the last diaper or feeling hopeless. By donations, fundraising and volunteer efforts, we inform, serve and elevate our community every single day.

What we do

Every Bottom Covered intakes clients and provides, through both partnerships and direct distribution to the families, clean diapering and basic hygiene supplies to underserved families in low-income households. We also work to advocate that diaper need be included in federal funding as diapers are not covered under any other low-income programs, such as SNAP (food stamps).

Testimonials

Nadah was great to work with and very patient with us as we underwent changes! I'd absolutely work with her again in the future.
Raziya H.
Raziya H.

Founder and Executive Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by nadah)
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