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Social Media Content Calendar

Help Earth Law Center get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Earth Law Center
New York, NY, USA
Earth Law Center
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Earth Law Center
New York, NY, USA

1

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Cause
Environment
Skills
Digital marketing Social media

Posted November 30th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We need help specifically with Facebook... we have had an account but not sure we are getting the most value from it or most effectively reaching new donor, supporter and volunteer audiences so need your help.

What we have in place
  • We currently have a volunteer digital marketing team and lead, which should make it easy for you to get started. We also have a Facebook account, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to launch new initiatives and forward those already in motion.

We have just published the first ever law school textbook about Earth Law, won rights recognition for several natural ecosystems and started a new partnership focusing on returning guardianship to indigenous nations.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Earth Law Center
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Causes
Environment International affairs Justice & legal services
Posted by
Darlene L
Darlene L.

Board Director

Our mission

Earth Law Center catalyzes a global movement to rebalance the human-Nature relationship.

We do this by working to make ELC a household name, expanding the body of Earth Law, and providing tools for judges and lawyers to analyze in decisions affecting the natural environment.

What we do

Our continued well being depends on a paradigm shift in law from a human based one to a nature based one so ecological communities can regenerate and thrive.

This includes a wide range of activities from researching and writing part of an amendment being considered by the Oaxaca Parliament for rights of rivers, to Amicus Briefs (12+ submitted since 2018). This includes the first Earth Law textbook in the world, published by Wolters Kluwer as well as Earth Law frameworks for rivers, marine protected areas and communities.

Catchafire volunteers form a core part of ELC's volunteer leaders, and we've completed over 100+ projects. So thank you Catchafire!!!

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