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Logo Design & Visual Brand Identity

Help Santa Cruz Valley Art Association/Tubac Center fo… elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Santa Cruz Valley Art Association/Tubac Center for the Arts
Tubac, AZ, USA
Santa Cruz Valley Art Association/Tubac Center for the Arts
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Santa Cruz Valley Art Association/Tubac Center for the Arts
Tubac, AZ, USA

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Cause
Arts & culture
Skills
Graphic design

Posted November 25th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Tubac School of Fine Art has been acquired by Tubac Center of the Arts, the art school needs a new logo to connect the school to Tubac Center of the Arts. Presently the school has a style sheet for fonts and colors. Tubac Center of the Arts has a logo. Tubac School of Fine Art has a photo to use as a jumping-off point to design a logo that connects with TCA's current logo.

What we have in place
  • Tubac Center of the Arts has a logo. Tubac School of Fine Art has a photo to use as a jumping-off point to design a logo that connects with TCA's current logo.

    Our target audience consists of art appreciators, artists, and those interested in pursuing art as a vocation or a career. The average age is 50 plus and willing to travel to destination art workshop to further their pursuit.
How this will help
This project will save us $4,817 , allowing us to increase our marketing reach. The workshop attendees from outside Southern AZ increase tourism benefiting all businesses in our community.

These two organizations came together in order to reduce confusion for those seeking art education within this small artists village. Tubac School of Fine Art now enjoys the benefits of being under the non-profit umbrella of Tubac Center of the Arts

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Santa Cruz Valley Art Association/Tubac Center for the Arts
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Cause
Arts & culture
Posted by
Leslie M
Leslie M.

Director Tubac School of Fine Art

Our mission

Tubac Center of the Arts represents Tubac's artistic heritage and identity. We pursue excellence in serving as a venue for artistic expression, appreciation, and learning for those who create and enjoy art in southern Arizona.

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