Through a previous Catchafire project, we had an audit of our communication materials and would like to implement them into our marketing materials as we rebrand for the coming year.
This project will allow us to spread the message of diaper need throughout all of the Western New York community by expanding our reach into the counties within this community that may not have the capability or ability to visit our direct distribution location. As we update our marketing materials and move into the new year in this uncertain time, we are hoping to expand our reach into all eight counties of Western New York.
We are a non-profit organization built to help struggling families and keep their babies healthy by providing them with clean diapers and basic hygiene supplies. Like a caring and supportive close friend, we work with families from all different makeups, especially when they are down to the last diaper or feeling hopeless. By donations, fundraising and volunteer efforts, we inform, serve and elevate our community every single day.
Every Bottom Covered intakes clients and provides, through both partnerships and direct distribution to the families, clean diapering and basic hygiene supplies to underserved families in low-income households. We also work to advocate that diaper need be included in federal funding as diapers are not covered under any other low-income programs, such as SNAP (food stamps).