Logo Design & Visual Brand Identity

Help CoFED elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Santa Rosa, CA, USA
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Santa Rosa, CA, USA


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Posted November 23rd

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are in a need of a new logo. Our current logo is dated an no longer matches our identity.

What We Have In Place
  • We currently have files and images, which should make it easy for you to get started. We also have motivated staff, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to commit to programming and assisting others who are in need of technical assistance and various support.

We need put our focus in our own identity. In many ways, the former leadership is represented through this image and it is no longer reflective of the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Posted by
Teia E.

Finance & Operations Director

Our Mission

We're building a cooperative food economy, powered by the visionary leadership of young people of color! We partner with food and land co-ops across the US and Canada to embody cooperative values + economics.
Join us and unlearn for collective liberation.

What We Do

Grow young BIPOC leaders in the cooperative food system through our
BUD (Build, Unlearn, Decolonize) co-op education program and Racial Justice Fellowship.

We also support young BIPOC cooperators advancing food and land justice through a national network of young cooperators of color (MyceliYUM) and a regranting fund for BIPOC cooperators (CROP)

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