Google Analytics Set Up & Training

Help Downtown Women's Center track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Downtown Women's Center
Los Angeles, CA, USA
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Downtown Women's Center
Los Angeles, CA, USA


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Posted November 20th

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Google Analytics Set Up & Training

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What We Have In Place
  • We currently have Google Analytics linked to both of our websites, which should make it easy for you to get started. We also have a communication coordinator, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to focus resources on outreach activities that help us reach and support women experiencing homelessness.

We updated our website this past July in order to better address the needs of our participants, volunteers, donors, and partners. The update was visual/graphic in nature but we are concerned that the backend was not set up properly as traffic to the website has been down in the last reporting quarter. We do not have anybody on staff that understands Google Analytics well enough to make adjustments or to run reports that can impact our communication activities.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

Downtown Women's Center
Posted by
Lorena S.

Senior Director of Communication and Development

Our Mission

To provide permanent supportive housing and a safe and healthy community fostering dignity, respect, and personal stability, and to advocate ending homelessness among women

What We Do

Founded in 1978, the Downtown Women's Center is the only organization in Los Angeles exclusively dedicated to addressing the needs of women overcoming poverty and homelessness in Skid Row.