Visual Brand Guide

Help EmpowHer Institute, Inc. provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
EmpowHer Institute, Inc.
Los Angeles, CA, USA
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EmpowHer Institute, Inc.
Los Angeles, CA, USA


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Posted November 19th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

We have a great logo, but need a branding style guide developed with primary and secondary colors, font, dos and fonts of logo usage, etc.

What We Have In Place
  • We currently have a logo and primary colors, which should make it easy for you to get started. We also have a website with a strong visual presence, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to reinvest these dollars into supporting the girls we serve and their families who have been impacted by COVID 19. This will allow us to provide emergency support (ie food, housing, counseling, etc).

EmpowHer is in the process of re-branding under the leadership of its new Executive Director. We are a very small organization that is in the process of growing rapidly. We currently do not have a style guide and while beautiful, our visuals have not been aligned to offer a clear signature look. This project will help strengthen our brand and new organization vision. it will also help to distinguish us from other organizations and ultimately allow us to raise more money and serve more girls.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

EmpowHer Institute, Inc.
Posted by
Dawn B.

Executve Director

Our Mission

EmpowHer Institute's mission is to empower girls from marginalized communities through education, training and mentorship to become confident, college and career ready.


(No testimonial has been submitted by Dawn)
I appreciated Dawn's patience and kindness throughout the process. She gave excellent feedback, in terms of clarifying her goals and intention behind a project and what could be improved upon. The experience taught me on how I could improve on my project management and communication skills; I'm thankful that Dawn allowed me to take time to recognize those components.
Max Omsin
Max O.


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