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Branded Digital Assets

Help Freekind enhance their digital marketing materials with compelling graphics designed to increase community engagement.
Freekind
Hampton, VA, USA
Freekind
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Freekind
Hampton, VA, USA

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Cause
Human services
Skills
Graphic design

Posted November 19th

Branded Digital Assets

Project details

What we need
  • Up to 3 customized and professionally designed graphic(s)
Additional details

We are an anti-human trafficking organization and I'm looking for 3 customized designed graphics (or more) to use in email campaigns that elevate our communication and fundraising efforts. I would prefer these designs be developed in Canva as that is the platform that we can easily use. We are currently in a rebranding process but we do have colors and a current logo. Our graphics should look hopeful, rather than dark and should reflect the diversity of our clients.

What we have in place
  • We have a staff member that can act as liaison to explain the project and provide you past examples, and an outline regarding the purposes of communication. We can provide clear guidelines on the types of images to avoid, and the types of clients we serve. We are in the middle of a brand change but we do have current colors, and a logo that can be used. Our goal is to make our emails more graphically appealing.
How this will help
This project will save us $3,002 , allowing us to provide 45 hours of free counseling to victims of trafficking and 50 hours of case management services and court advocacy support to victims. 85% of our court advocacy improves victims outcomes.

Our organization like many, has been negatively impacted by COVID. We are doing a lot more emailing to our donors and supporters, and want our emails to stand out and get noticed. We believe this project will bring in greater funding that will allow us to better serve the 150+trafficking victims we are currently helping. We don't have the time/capacity to do professional graphic design to engage a reader, nor do we have a budget for such. This will make a huge impact in our email campaigns.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares with Professional the intended platform(s) where graphics will be posted, ideas for copy, and images to include in the graphics (if any)
  • Volunteer Manager and Professional discuss the objective of the graphic, key audiences, and visual branding guidelines
  • Volunteer Manager shares examples of graphics or memes they like with the Professional
1
Milestone 1: Preliminary Design
  • Professional drafts three graphics using different themes to share with the Volunteer Manager
  • Volunteer Manager chooses one draft as a primary theme and provides feedback
2
Milestone 2: Graphic Creation
  • Professional provides Volunteer Manager with first draft of graphic
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Final Graphic Delivered
  • Professional delivers final version of the graphics and explains how to upload image(s) to the Organization’s chosen platform(s)
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About the org

Freekind
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Causes
Human services Justice & legal services Violence prevention
Posted by
Stephanie B
Stephanie B.

Grants Manager

Our mission

Freekind exists to prevent human trafficking in our communities and to support those who have been exploited on their journey to freedom.

What we do

We achieve our mission through outreach & awareness, prevention education and direct survivor support. While we specialize in the crisis and stabilization of a trafficking victim's journey, we also collaborate with local and regional community partners to support clients as they transition toward a life of independence and freedom.

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