Search Engine Optimization Audit

Help HealthMPowers assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
HealthMPowers
Atlanta, GA, USA
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HealthMPowers
Atlanta, GA, USA

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Posted November 19th

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Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

We have a new website created using a custom Wordpress site. Our site score is coming up VERY low on a sitechecker SEO report.

What we have in place
  • We currently have a functional, live site with Google Analytics and keywords, which should make it easy for you to get started. We also have a person on staff dedicated to this project, and the ability to provide any other information you need.
How this will help
This project will save us $12,802 , allowing us to use our indirect funding to provide services to those we serve.

This project is important as it will help us to fulfill our mission to help children be ready for school, ready to learn, but also ready to be active citizens of the world - safe, engaged, connected, challenged, healthy - and on the path to lead full happy lives.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

HealthMPowers
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Posted by
Kendall C.

Director of Virtual Learning

Our mission

Vision: All Children Nourished and Active.

MIssion: Empowering healthy habits and transforming environments where children live, learn and play.

Inspired by the knowledge that improving a child's health can impact their entire future, we are dedicated to helping children and families establish healthy habits that will last a lifetime.

What we do

HealthMPowers promotes healthy habits to build a better future for children. By integrating nutrition education and physical activity into schools, childcare centers, and after-school programs, we create a culture that supports lifelong healthy lifestyle choices for children, families and communities. HealthMPowers is a national leader in children's health, with a proven, 19-year track record of improving health knowledge and behaviors among children.
By implementing evidence-based guidelines for health and fitness established by the CDC, HealthMPowers helps children make measurable improvements in their health, such as a reduction in BMI and an improvement in physical fitness. HealthMPowers partners with nearly 500 schools, childcare centers, and afterschool programs throughout Georgia to teach children how to make healthy eating and exercise a regular part of their everyday lives. Last year, we served nearly 195,000 students across over fifty different counties. We focus our work in underserved, low-income communities, where we feel we can have the greatest impact, providing trainings and resource materials to empower children and those who care for them to make healthy life choices.

Testimonials

Brian is a wealth of knowledge when it comes to SEO. He spent time learning the history of the organization to be able to best provide direction for our future. He walked us through a very in-depth SEO Audit that covered on-page and technical SEO Best Practices that prioritized our next steps and provided us with an in-depth look at keywords. Brian set us up with platforms and apps that will help to drive our SEO for the future. It was a pleasure working with Brian!
Kendall C.
Kendall C.

Director of Virtual Learning

Search Engine Optimization Audit Project

They were great to work with. I recently had the pleasure of working with Kendall on an SEO Audit for the HealthMPowers website. Kendall and her colleague Kristy Bond were fantastic to work with. They were curious about the information I shared with them. Communication was responsive and pleasant. I looked forward to our weekly status meetings on the project. I highly recommend Kendall and am looking forward to our next project together.
Brian L.
Brian L.

Digital Marketing Strategist

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