Website Audit

Help Project Ethiopia assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Project Ethiopia
Seattle, WA, USA
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Project Ethiopia
Seattle, WA, USA


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Posted November 18th

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Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional Details

We created our current website from scratch in early 2017. Since then we have only made minor changes to the overall design and added regular blog posts to the content. We are preparing to make updates to the site in the coming months and are seeking an outside expert to look it over and give recommendations regarding layout, functionality, visual design, and other elements as identified by the volunteer.

What We Have In Place
  • We currently have a robust website, which should make it easy for you to get started. We also have elementary understanding of Google Analytics, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,762 , allowing us to provide iron roofing and a dry home to 14 rural families living in Dangla, Ethiopia.

As part of the efforts to expand our base of donors and volunteers, this project will help communicate the mission and work of Project Ethiopia most effectively with those who visit our website. Working with a volunteer who understands website functionality and the best way to engage visitors to the site will be an invaluable contribution to our marketing and communication activities.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Project Ethiopia
Our Mission

The mission of Project Ethiopia is to empower rural communities to implement and sustain improvements in health, education and economic opportunities.

What We Do

Project Ethiopia is a volunteer organization that, with active village engagement, helps rural Ethiopian villagers access primary education, clean water, sanitation facilities, sustainable farming support and healthy housing. We work in a remote, rural area of northwest Ethiopia where other aid money often does not reach.

Project Ethiopia does not operate as a traditional non-governmental organization (NGO), but rather utilizes a model in which we work side-by-side with the community, developing camaraderie and earning the trust of our village partners. Our projects empower villagers to work cooperatively to improve the community as a whole; addressing big challenges through the energy and commitment of many hands and hearts.

Following the guidance and wisdom of our team in Ethiopia and their deep knowledge of the local community, Project Ethiopia has developed and refined a model for working at the grassroots level in small, yet powerful ways. Our projects utilize improvements that are both culturally appropriate and can be maintained by the communities with whom we partner.

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