Membership Strategy

Help American Red Cross Southern AZ Chapter develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
American Red Cross Southern AZ Chapter
Tucson, AZ, USA
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American Red Cross Southern AZ Chapter
Tucson, AZ, USA

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Posted November 17th

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Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
What We Have In Place
  • We currently have a toolkit from national for membership, which should make it easy for you to get started. We also have membership reports, and the ability to provide any other information you need.
How This Will Help
This project will save us $8,908 , allowing us to use the donor dollar for direct services to our clients instead of capacity building.

Our membership is 90% of our workforce to accomplish our mission. Our mission is:
The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

American Red Cross Southern AZ Chapter
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Our Mission

The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.

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