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Google Ads Set Up

Help Neighborhood Housing Services of Waterbury make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Neighborhood Housing Services of Waterbury
Waterbury, CT, USA
Neighborhood Housing Services of Waterbury
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Neighborhood Housing Services of Waterbury
Waterbury, CT, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing

Posted November 12th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We would like to learn about how Google Ads could help market our nonprofit. How to set up google ads. Train staff to monitor performance etc. And possibly integrate google ads and analytics (we don't currently know how to use either). And lastly, how to prepare a google grant as a nonprofit.

What we have in place
  • We currently have a dedicated website, which should make it easy for you to get started. We also have established social media accounts, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to counsel 25 families out of foreclosure so they can keep their homes.

We aren't utilizing google, the #1 search engine, at all and feel we are missing out on our target audience and new ones.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Neighborhood Housing Services of Waterbury
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Causes
Housing & homelessness Community & economic development Education
Posted by
Maybeth M
Maybeth M.

Deputy Director

Our mission

Neighborhood Housing Services of Waterbury, Inc. (NHSW) is a non-profit, HUD-certified organization that was founded in 1980 to build strong neighborhoods and communities of choice through affordable and comprehensive housing development, financial education, and furthering home and community ownership.




NHSW serves low-to-moderate income individuals/families in Waterbury and 20+ other communities in Western Connecticut.

What we do

Our Current Programs Include:
-Financial Literacy Education and Counseling
-First Time Homebuyer Education and Counseling
-3 Hour CHFA Down Payment Assistance Workshop
-Landlord Education
-Foreclosure Prevention and Loss Mitigation Education and Counseling
-Home Equity Conversion Mortgage Counseling
-Real Estate Development
-Community Building and Engagement (CB&E)

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