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Google Analytics Set Up & Training

Help Community Mental Health and Wellness Coalition track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Community Mental Health and Wellness Coalition
Charlottesville, VA, USA
Community Mental Health and Wellness Coalition
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Community Mental Health and Wellness Coalition
Charlottesville, VA, USA

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Human services
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Data analysis Digital marketing Information technology

Posted November 11th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

Hello - we have a behavioral health information and referral website, www.helphappenshere.org that needs some significant update. Google analytics has been set up on the site, but I have never been trained to use it. I am looking for training assistance, getting our dashboard set up, and gleaning information about our current website to help guide future web update projects. I have limited Wordpress proficiency, and am the primary person updating our site currently.

What we have in place
  • We currently have Google analytics installed in the site, which should make it easy for you to get started. We also have myself and another volunteer, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to maintain staff to support communications efforts.

We want to understand how our current site is being used before embarking on a web update. We coordinate public awareness of a range of behavioral health organizations in our region in Central Virgina. Mental health services and messaging and resources that reduce stigma are more important than ever during the pandemic.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Community Mental Health and Wellness Coalition
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Causes
Human services Health & nutrition
Posted by
Rebecca K
Rebecca K.

Coalition Director

Our mission

The Community Mental Health and Wellness Coalition's mission is collaborating to promote behavioral health and wellness through planning, advocacy, and access to effective services. We serve the Central Virginia communities of Charlottesville, Albemarle, Fluvanna, Greene, Louisa, and Nelson Counties.

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