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Search Engine Optimization Audit

Help GlobalGirl Media assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
GlobalGirl Media
Culver City, CA, USA
GlobalGirl Media
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GlobalGirl Media
Culver City, CA, USA

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Cause
Youth development
Skills
Digital marketing Search engine marketing Web development

Posted November 9th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

Our website is one of the main ways we distribute the videos the girls in our program produce. But we're not getting the traffic or engagement that we'd like. So we need help figuring out how to better drive traffic to our site.

What we have in place
  • We currently have an active website and site managers, which should make it easy for you to get started. We also have an involved director and site manager, and the ability to provide any other information you need.
How this will help
This project will save us $1,546 , allowing us to produce even more journalistic content and teach more girls

The girls in our program are producing great content. But if people don't go to our site, this video content is not being seen.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

GlobalGirl Media
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Causes
Youth development Community & economic development Diversity & inclusion
Posted by
Joanna F
Joanna F.

Director, GlobalGirl Media Los Angeles

Our mission

GLOBAL GIRL MEDIA (GGM) develops the voice and media literacy of teenage girls and young women, ages 14-22, in underserved communities. We do this by teaching girls how to create and share digital journalism designed to improve
scholastic achievement, ignite community activism, and spark social change. Through mentoring, training, and access to a worldwide network of trans-media distribution partners, GGM harnesses the power of new digital
media to empower young women to bring their too often eclipsed perspectives onto the global media stage.

Testimonials

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