Back to all projects

Google Ads Set Up

Help Mentor2Youth make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Mentor2Youth
Ypsilanti, MI, USA
Mentor2Youth
Unfollow
Log in to follow
Mentor2Youth
Ypsilanti, MI, USA

0

Live Projects

50

Matched Projects
8 Followers
Cause
Youth development
Skills
Digital marketing Search engine marketing

Posted February 11th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We would love to take advantage of google ads. We have a young team that is eager to learn how to carry this out.

What we have in place
  • We currently have four interns for 16 weeks to make this happen., which should make it easy for you to get started. We also have a committed staff person to oversee the interns, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to achieve greater impact within our community.

We have revamped our entire program line up and are now ready to announce to the community.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
Show more

About the org

Mentor2Youth
Unfollow
Causes
Youth development Community & economic development Education
Posted by
Darryl J
Darryl J.

Executive Director

Our mission

To Cultivate Purpose through Service: The Whole Child, The Whole Community; Lifelong Learners.

What we do

Our purpose is to provide a transformative mentoring experience that goes beyond academic achievement. We are dedicated to unlocking the full potential of each child, guiding them to discover their purpose, and equipping them with the skills and mindset necessary to make a positive impact on the world and become exceptional leaders by nurturing their purpose, embracing core values, fostering stewardship, cultivating wisdom, building community, and instilling discipline.

The pixel