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Storytelling

Help G2 Rochester enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
G2 Rochester
Rochester, NY, USA
G2 Rochester
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G2 Rochester
Rochester, NY, USA

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Cause
Education
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Marketing Writing

Posted November 3rd

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

We are looking to work begin a new fundraising model that requires consistent "Point of Entry" events. These events share the mission and stories of our organization. We need help developing compelling stories.

What we have in place
  • We have volunteers and board members willing to share their experiences. We also have somewhat of a guide for the "Point of Entry" events.
How this will help
This project will save us $2,397 , allowing us to provide more play resources to families and children.

Generation Two has been making an impact for 17 years. We now need a way to tell our stories to share our impact.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

G2 Rochester
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Causes
Education Youth development
Posted by
Ashley C
Ashley C.

Executive Director

Our mission

Generation Two dynamically links civic engagement, child-directed, intergenerational friendships within elementary schools, and child advocacy in order to strengthen the young child's social and emotional life.

Testimonials

Read the Impact Story
Carmen was great to work with.
Ashley C.
Ashley C.

Executive Director

Storytelling Project

(No testimonial has been submitted by Carmen)
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