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Visual Brand Guide

Help The Mentoring Center provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
The Mentoring Center
Oakland, CA, USA
The Mentoring Center
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The Mentoring Center
Oakland, CA, USA

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Cause
Youth development
Skills
Graphic design

Posted October 29th

Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

We'd like to create a visual brand guide to make all of our materials more uniform.

What we have in place
  • We currently have a logo, which should make it easy for you to get started. We also have a brochure, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to contribute to our programs or begin to look for staff to help us with marketing.

We are moving into our 30th year and would like to formalize and update our marketing materials.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

The Mentoring Center
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Causes
Youth development Human services Violence prevention
Posted by
Celsa S
Celsa S.

Executive Director

Our mission

The Mentoring Center's mission is to move all youth toward health, successful lives, by providing support, love, and opportunities for self-mastery through Transformative Mentoring.

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