Google Analytics Set Up & Training

Help Patchwork: A Storytelling Guild track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Patchwork: A Storytelling Guild
Bordentown, NJ, USA
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Patchwork: A Storytelling Guild
Bordentown, NJ, USA

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Posted October 26th

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Google Analytics Set Up & Training

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional Details

I would like to learn about the execution, practice, and value of google analytics. Currently, issues are impeding the process related to the incompatibility of the Tracking ID with my GoDaddy Website Builder, and I'd like to fix this issue and move from there.

What We Have In Place
  • We currently have Admin access, which should make it easy for you to get started. We also have a highly motivated and efficient admin., and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to further our mission without having to overcome the added financial hardship and time consumption of seeking out knowledgeable help elsewhere.

Our organization has tools available to grow, and this skill set and overview will enhance the capacity to use those tools to impact our direction and goals in a real and measurable way.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

Patchwork: A Storytelling Guild
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Posted by
Denise M.

president

Our Mission

Patchwork: A Storytelliing Guild is dedicated to the promotion of storytelling as a vibrant, contemporary art form, as well as a folk tradition, a way of celebrating life, and a tool for personal and social transformation.

Testimonials

Daniel was fantastic and quickly addressed issues and completed our set up while offering insights to the purpose and best practices of Google Analytics.
Denise McCormack
Denise M.

president

Google Analytics Set Up & Training Project

Denise was a pleasure to work with!
Daniel Craven
Daniel C.

Owner/President