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Google Analytics Reporting

Help Habitat for Humanity International set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Habitat for Humanity International
Atlanta, GA, USA
Habitat for Humanity International
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Habitat for Humanity International
Atlanta, GA, USA

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Cause
Housing & homelessness
Skills
Data analysis Digital marketing

Posted October 26th

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Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details

Habitat for Humanity International has a robust flagship website, www.habitat.org. We are looking to set up reports to make it easier to stay abreast of key metrics to inform decisions as well as track impact of changes made to website.

What we have in place
  • We currently have Google Analytics, Google Data Studio, Google Search Console, which should make it easy for you to get started. We also have support and IT staff, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to use these funds toward ensuring more families have a safe and decent place to call home.

Our website, habitat.org, is critical in helping Habitat for Humanity International continue its work to ensure everyone has a safe and decent place to call home.
The website creates awareness about the need for decent and safe housing, is an advocacy platform for housing affordability to help avert the growing housing crisis, and an important fundraising portal.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Habitat for Humanity International
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Cause
Housing & homelessness
Posted by
MN
Monika N.

Director, Digital Communications Technology

Our mission

Habitat for Humanity's vision is a world where everyone has a decent place to live. Our mission is to put God's love into action by bringing people together to build homes, communities and hope.

What we do

Habitat for Humanity offers homeownership opportunities to families who are unable to obtain conventional house financing. Generally, this includes those whose income is 30 to 50 percent of the area's median income. In most cases, prospective Habitat homeowner families make a $500 down payment. Additionally, they contribute 300 to 500 hours of "sweat equity" on the construction of their home or someone else's home. Because Habitat houses are built using donations of land, material and labor, mortgage payments are kept affordable.

Testimonials

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