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Logo Design & Visual Brand Identity

Help Lanes Coven elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Lanes Coven
Gloucester, MA, USA
Lanes Coven
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Lanes Coven
Gloucester, MA, USA

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Cause
Arts & culture
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Graphic design

Posted October 23rd

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

we need the deliverables and a full visual brand guide but we have an idea of the style/aesthetic we are going for and our website is heading down that road.

What we have in place
  • We currently have website template we like, which should make it easy for you to get started. We also have a great collaborative spirit and enthusiasm, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to put on a whole play!

We are a brand new theater company, introducing ourselves during the pandemic, located in a remote but thriving city called Gloucester, Massachusetts. We need to define our brand for our unique audience.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Lanes Coven
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Causes
Arts & culture Education
Posted by
Justin G
Justin G.

Artistic Director

Our mission

Lanes Coven is a project-based theater company run by professional actors that creates visceral, edgy & entertaining work in Gloucester, Massachusetts. We're interested in making visionary art that challenges the status quo. It's a priority to make our plays accessible for the entire Cape Ann community. Our intention is to bring people together over the Universal Joy of Live Theater--whether it be Shakespeare or contemporary--to erode divisiveness and find common ground.

Testimonials

Read the Impact Story
Ashley was amazing to work with. She brought our scattered thoughts and dreams of what our organization could look like into a reality more stunning than imagined. She was patient and detailed to all of our thoughts and communications. Ashley was so in tune with our organization and vision that after our first conversation, she made a design suggestion that made it all the way through the process and into the final design. We are so grateful for her and her wonderful work.
Justin G.
Justin G.

Artistic Director

Logo Design & Visual Brand Identity Project

Both Justin and Lily were wonderful to work with. They were incredibly hands on throughout the entire project, responding quickly to emails and providing amazing feedback to designs and as a result we were able to land on a few designs that I feel really help to capture the brands identity.
Ashley H.
Ashley H.

Volunteer

The pixel