Social Media Set Up

Help CASA of Philadelphia County develop an online presence by creating a social media account on the right platform for their needs and teach them how to manage their accounts.
CASA of Philadelphia County
Philadelphia, PA, USA
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CASA of Philadelphia County
Philadelphia, PA, USA

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Posted October 23rd

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Project details

What we need
  • Setup of professional social media profile(s) consistent with the Organization’s brand messaging in platforms like Facebook, Twitter, Linkedin, Instagram, etc.
  • Training for the Organization’s staff on how to manage social media account(s)
Additional details

I am looking for help understanding best ways to use LinkedIn for our marketing work. Really need someone to explain exactly how it functions and how to better capitalize on it for fundraising and volunteer recruitment.

What we have in place
  • We currently have established linkedin page and some connections, which should make it easy for you to get started. We also have staff person assigned to project, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to train more volunteers. we have NO budget for marketing or social media so can not hire anyone to do this work.

we have gotten up and running on facebook, twitter and instagam and see LinkedIn as our next target audience.

Project plan

P
Prep: Information Gathering & Goal Setting
  • Professional and Volunteer Manager connect to discuss the Organization's goals, target audience, and preferred social media channels (if any)
  • Volunteer Manager shares existing website, marketing messages for branding purposes, branding materials, logo and/or key images
  • Professional and Volunteer Manager agree on the best social media platform(s) to use
1
Milestone 1: Social Media Account Setup
  • Professional establishes social media accounts, completes “About Us” pages, and uploads logo and/or key images
  • Professional links the Organization’s website to the social media accounts (if applicable)
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Social Media Training & Handover
  • Professional trains Volunteer Manager how to manage social media accounts and answers any questions
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About the org

CASA of Philadelphia County
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Posted by
Claudia B.

Volunteer Recruiter

Our mission

The mission of Court Appointed Special Advocates (CASA) of Philadelphia is to deliver personalized, integrated, child-centered advocacy to abused and neglected children in foster care through a diverse community of trained and skilled volunteers.

What we do

CASA is the only program in Philadelphia that leverages the resources of trained community volunteers to advocate for a child's best interests in and out court. CASA volunteers effectively advocate to ensure children are well cared for while in the foster care system, are placed in a permanent home, or exit the system with the education, skills, and supports they need for a stable and happy future.

The relationships forged between CASA volunteers and the children they serve make a critical difference in life trajectory of that child. Of the cases CASA has closed, 85% have achieved a permanent outcome: over 55% have been reunified with a relative or parent and 35% were adopted or permanently placed. As reflected in national CASA statistics, children with a CASA spend less time in foster care, receive more services, and are more successful in school.

Testimonials

Meaghan was terrific to work with. She was very knowledgeable and explained things very well. I am not a particularly technically savvy person and she made it easy for me to follow her instructions on improving our social media platforms. Meaghan made herself very available and followed through wonderfully. It was a pleasure to work with her.
Claudia B.
Claudia B.

Volunteer Recruiter

Social Media Set Up Project

Claudia was an absolute pleasure to work with. I wouldn't hesitate to work with her and the amazing CASA of Philadelphia again in the future!
Meaghan A.
Meaghan A.

Volunteer

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