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Google Analytics Reporting

Help Hartford Performs set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Hartford Performs
Hartford, CT, USA
Hartford Performs
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Hartford Performs
Hartford, CT, USA

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Data analysis Digital marketing

Posted October 22nd

Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
What we have in place
  • We currently have analytics set up, which should make it easy for you to get started. We also have partnership with TripleFrog to manage, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to gather evidence to continue virtual programs and gather insight for expanding our reach

We are looking to market our new virtual programs beyond the current district we work with. We'd like to use analytics to learn about our audience and what they are interested in as well as use evidence of usage to support the continuation of virtual programs in the district.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Hartford Performs
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Causes
Education Arts & culture Youth development
Posted by
Jeanika B
Jeanika B.

Development & Marketing

Our mission

Working in partnership with school systems and artistic communities, Hartford Performs infuses and integrates arts and cultural experiences into teaching and learning in ways that enrich the student experience and improve outcomes across the curriculum.

What we do

We help students learn by giving them creative new entry points into classroom subjects. We do this by aggregating our community's considerable cultural resources and focusing them on the needs of Hartford students. Our teaching artists use music, dance, theater and visual arts to help kids grasp lessons in science, math, English and social studies. For instance, kids learn how molecules move by dancing like them, and about mathematical patterns by drumming them.

We also help teachers to use art strategies in their classrooms to make their lessons more engaging and effective.

Some 10,000 students in all 30 PreK-Grade 8 public schools in our city benefit from our system each year.

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