Copywriting

Help NAMI Minnesota express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
NAMI Minnesota
Saint Paul, MN, USA
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NAMI Minnesota
Saint Paul, MN, USA

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Posted October 19th

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

We are redoing our brochure and need your help in communicating what our organization is all about in a clear, concise, and inviting way!

What We Have In Place
  • We have our old brochure that we can provide, but it's definitely NOT what we're looking for. We had a brainstorm session on Catchafire with a marketing professional and can share the insight and notes he provided. We can also share what information our organization's national and state groups have available (we are a county affiliate or "chapter"). NAMI Ramsey County: www.namiramseycounty.org
How This Will Help
This project will save us $4,212 , allowing us to essentially have an effective brochure. We wouldn't be able to take on this project and fix our brochure if not for your giving.

It is important that the public knows about our organization and how we support mental health in the community. Our current brochure is ineffective and we are missing a great channel to communicate with the public. The more people who know about how we can help, the better!

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

NAMI Minnesota
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Posted by
Katy Jo T.

Grassroots Organizer - NAMI affiliates

Our Mission

NAMI Minnesota champions justice, dignity, and respect for all people affected by mental illnesses. Through education, support, and advocacy we strive to eliminate the pervasive stigma of mental illnesses, effect positive changes in the mental health system, and increase the public and professional understanding of mental illnesses.

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