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Search Engine Optimization Audit

Help Older Adults Technology Services assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Older Adults Technology Services
Brooklyn, NY, USA
Older Adults Technology Services
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Older Adults Technology Services
Brooklyn, NY, USA

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Science & technology
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Digital marketing Search engine marketing Web development

Posted October 19th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

We've seen our organic traffic dip slightly and want to make sure people can find us, especially as the winter months mean older adults (and everyone else) will be spending more time indoors and could really benefit from our free online programs!

What we have in place
  • We currently have keywords sourced from Google Ads, which should make it easy for you to get started. We also have staff with some basic SEO experience, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to devote more resources to our free technology hotlines & developing new curriculum!

We exist to help older adults harness technology to transform their lives with free daily classes led by knowledgeable and patient technology trainers, so that they can feel part of the future. Strong SEO will help us be more visible to older adults, and their friends and family, who are searching for resources to learn technology, manage their money safely online, learn Google suite, host their own Zoom meetings, and stay connected to their communities during this period of COVID isolation.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Older Adults Technology Services
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Causes
Science & technology Education Philanthropy & capacity building
Posted by
Melissa S
Melissa S.

Communications Director

Our mission

Founded in 2004 in New York City, OATS is an award-winning social impact nonprofit that offers technology programs, community training, and strategic engagements to change the way we age. OATS is also the creator and sponsor of Senior Planet, a national program with locations in 6 states that helps thousands of Americans aged 60 and older use technology to improve their social engagement, financial security, civic participation, health, and creativity.

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