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Visual Brand Guide

Help ScholarshipsA-Z provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
ScholarshipsA-Z
Tucson, AZ, USA
ScholarshipsA-Z
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ScholarshipsA-Z
Tucson, AZ, USA

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Cause
Education
Skills
Graphic design

Posted October 27th

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

We'd like to create a guide to ensure consistency across our organizational materials as well as the content of our new website

What we have in place
  • We currently have communications goals and specifi target audience, which should make it easy for you to get started. We also have Existing content reflecting our branding design preferences, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to reach more students, educators and community members through our resources and programs and ultimately increasing our capacity to make higher education more accessible to Undocumented youth in Arizona

This project will allow us to be more effective in our communications strategy as well as help us increase our organizational visibility allowing us to reach more students, educators, and family members who can benefit from our resources and programs.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

ScholarshipsA-Z
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Causes
Education Civil rights Youth development
Posted by
Carolina S
Carolina S.

Executive Director

Our mission

ScholarshipsA-Z is a Tucson-based immigrant youth-led organization that works to make higher education accessible to all students regardless of immigration status.

What we do

We are a grassroots organization that provides resources, guidance and scholarships to students, families, and educators through online and community interactions, in order to make higher education accessible to all regardless of immigration status.

Testimonials

Read the Impact Story
Sarah was wonderful to work with. Every part of the project was very smooth. She was prompt and very responsive to our organization's needs and questions. We're excited to use the style guide she created for us.
Carolina S.
Carolina S.

Executive Director

Visual Brand Guide Project

The Comms Team were great to work with!
Sarah K.
Sarah K.

Volunteer

The pixel