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Google Ads Set Up

Help William Trippley Youth Development Foundation make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
William Trippley Youth Development Foundation
Wallingford, PA, USA
William Trippley Youth Development Foundation
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William Trippley Youth Development Foundation
Wallingford, PA, USA

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Cause
Youth development
Skills
Digital marketing Search engine marketing

Posted October 16th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have a program starting on November 30th, which should make it easy for you to get started. We also have resources, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to Invest more in children.

This project is essential because effective marketing could mean an extraordinarily enriching experience for many African-American and Latinx kids.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

William Trippley Youth Development Foundation
Unfollow
Cause
Youth development
Posted by
David Aaron B
David Aaron B.

President

Our mission

Our mission is to enrich all children's lives by giving them opportunities to develop their cognitive intelligence, open their hearts, learn new skills, and rediscover hope.

What we do

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Grief

Testimonials

Read the Impact Story
Andrew is a star! He selflessly met with us many times, helping us set up, create, learn, and run Google Ads! We are blessed to have met him.
David Aaron B.
David Aaron B.

President

Google Ads Set Up Project

It was a pleasure working with Dave and helping out the Trippley Foundation! They are on to do great things and it was great to be part of the team. Dave's enthusiasm and creativity really inspired me to put forth my best effort. Overall, it was a great experience to contribute to the Trippley Foundation.
Andrew D.
Andrew D.

PPC Specialist

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