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Google Ads Set Up

Help Community Forward SF make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Community Forward SF
San Francisco, CA, USA
Community Forward SF
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Community Forward SF
San Francisco, CA, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing

Posted October 15th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have a gsuite for non-profits account, which should make it easy for you to get started. We also have an administrative assistant, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to provide shelter beds for San Francisco's homeless folks during COVID.

Using our non-profit google ads grant will enable us to broaden our fundraising base, and SEO will help our community find our services.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Community Forward SF
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Causes
Housing & homelessness Gender equity & justice Human services
Posted by
Nicole J
Nicole J.

Chief of Staff

Our mission

Community Forward helps the most vulnerable individuals of SF get off the street, find comprehensive services, and achieve stability so they may thrive.

What we do

Community Forward SF is a collection of vital programs that ensures our neighbors experiencing homelessness have effective services designed for their unique needs. Whether one needs housing, medical shelter, a safe place to become sober, or calm in the face of domestic violence - we care for those most vulnerable in our community.

We are not just one program. We are a network of programs designed to work together to meet every stage of need.

We focus on the hardest to reach, most vulnerable San Franciscans. Our programs meet the needs of people, rather than demanding that people meet the needs of our programs.

Testimonials

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