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Instagram Set Up & Strategy

Help Reclaimed Hope Initiative use Instagram to engage with their community and expand their network of supporters.
Reclaimed Hope Initiative
Charlottesville, VA, USA
Reclaimed Hope Initiative
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Reclaimed Hope Initiative
Charlottesville, VA, USA

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15 Followers
Cause
Human services
Skills
Digital advertising Social media

Posted October 14th

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Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

We are a newer organization with a small presence on Instagram. We would like to have a better understanding of how best to utilize Instagram to gain donors, speaking engagements, as well as market what we do. Additionally, we would love to have a better understanding of how to schedule posts to create a more streamlined campaign.

What we have in place
  • We currently have an instagram account, which should make it easy for you to get started. We also have some upcoming strategies, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to launch our youth mentorship program for children with a traumatic past.

We are a low budget organization that serves a high needs community of families in our city. It is essential that we continue to broaden our reach and scope to gain more donors for our programming needs. Having a social media plan in place will offer more efficiency and exposure for our organization and give more time to our volunteers to meet the needs of our community.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Reclaimed Hope Initiative
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Causes
Human services Youth development
Posted by
Bettina S
Bettina S.

Executive Director

Our mission

Reclaimed Hope Initiative is a nonprofit organization that exists to empower foster, adoptive and special needs families to rest, reclaim hope and thrive through trauma, crisis or hardship.

Testimonials

Read the Impact Story
Brianna and I worked together to create a social media plan and implement a schedule, and I was thrilled with the result. Not only did she do a thorough review of our current platforms, but she executed a schedule for instagram and facebook with a strong brand identity. I would highly recommend working with her!
Bettina S.
Bettina S.

Executive Director

Instagram Set Up & Strategy Project

(No testimonial has been submitted by Brianna)
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