Website Audit

Help Foundation for a Strong Maine Economy assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Foundation for a Strong Maine Economy
Yarmouth, ME, USA
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Foundation for a Strong Maine Economy
Yarmouth, ME, USA


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Posted October 14th

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Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional Details

We just completed a "refresh" of the website content and some visuals, but we'd like to make sure we are on the right track for further edits that need to be completed over the coming months.

What We Have In Place
  • We currently have communications goals and google analytics account, which should make it easy for you to get started. We also have a staff person with basic wordpress ability (for edits), and the ability to provide any other information you need.
How This Will Help
This project will save us $4,762 , allowing us to continue operational support for our mission and further invest in communications.

We are moving into a new stage in our organizational development and would like to have a more responsive and relevant website.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Foundation for a Strong Maine Economy
Posted by
Ellen M.

Program Manager

Our Mission

FocusMaine is a 10-year, private sector-led initiative to accelerate the creation of quality jobs in Maine by investing in three of Maine's most globally competitive and high-growth fields: agriculture, aquaculture, and biopharmaceuticals. We focus on traded jobs, which are created by selling Maine's goods and services outside of the state and which have a job multiplier effect in the local economy.


Reid did a thorough review of our site with actionable recommendations.
Ellen Maling
Ellen M.

Program Manager

Website Audit Project

(No testimonial has been submitted by Reid)

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