Storytelling
Marin Center for Independent Living
Marin Center for Independent Living
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Storytelling
Project details
What we need
- A compelling narrative, or set of stories
- Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
- Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
- Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details
I would like help writing a compelling annual appeal letter showcasing our accomplishments during covid.
What we have in place
- We currently have a rough cut video and ad showcasing our accomplishments, which should make it easy for you to get started. We also have a website, FB page, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to serve additional older adults and people with disabilities in Marin. We have witnessed a huge increase in need since the onset of covid.
We have had to cancel three major fundraising events this year due to covid resulting in a loss of revenue of approximately $500,000. Generally our annual appeal is a soft approach with a holiday card with a handwritten note. This year I need something more compelling showcasing our covid work and the need for our benefactors loyalty and support. Last year, our annual appeal brought in about $56,000
Project plan
Posted by
Kathleen W.
Director of Development
Our mission
To assist persons with all types of disabilities to achieve their maximum level of sustainable independence as contributing, responsible and equal participants in society.
