Copywriting

Help Stop Abuse Campaign express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Stop Abuse Campaign
New York, NY, USA
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Stop Abuse Campaign
New York, NY, USA

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Posted October 13th

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

We need help in refining our messaging in promotional material for our Family Court Crisis campaign, including narratives for explainer videos, campaign fact sheets, etc. We need to simplify our messaging for this very complex issue, and focus our material in order to make it more compelling and impactful. We have a lot of text, stories, statistics, references to studies, etc, but we need help to edit it down so that it is concise, memorable, and motivates people to get involved.

What We Have In Place
  • We currently have plenty of content, with some initial drafts written., which should make it easy for you to get started. We also have experts in the field who can provide additional facts,, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to get our message out to a wider audience. This is a nationwide campaign aimed at passing legislation that could save the lives of vulnerable children. It's a big undertaking on limited resources!

We have a lot of strong text to get out our message, and a team of people working on this campaign, but we are currently stalled in editing down the final content. The issues are complex, and current drafts tend to be a little too long winded.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Stop Abuse Campaign
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Our Mission

To prevent childhood trauma and heal those affected by it.

What We Do

The Stop Abuse Campaign prevents Adverse Childhood Experiences (Childhood trauma) through public policy and public education.

We choose specific, actionable campaigns that resonate with the public and help protect children from trauma like abuse and neglect. Our well-read blog educates about child abuse, domestic violence, trauma prevention, and recovery. We work with over 300,000 supporters engaging them in our campaigns to prevent abuse.

Fortunately, a lot is known about protecting children from trauma. And preventing trauma is what we do at the Stop Abuse Campaign.

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