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Marketing Strategy Consultation

Help Facilitating Racial Equity Collaborative brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Facilitating Racial Equity Collaborative
Minneapolis, MN, USA
Facilitating Racial Equity Collaborative
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Facilitating Racial Equity Collaborative
Minneapolis, MN, USA

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Cause
Diversity & inclusion
Skills
Marketing

Posted October 12th

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Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

FREC is looking for a professional that is well into their anti racism learning journey and eager to work with a non hierarchal collaborative of volunteers. FREC has worked through its mission towards anti racism throughout all Minnesota communities for over ten years with an annual 'Overcoming Racism' conference and 'Racial Equity Leadership Institute.' Please visit our website to learn more about us www.overcomingracism.org

What we have in place
  • We currently have sketched out some initial thoughts to our marketing plan, which should make it easy for you to get started. We also have a dedicated committee of volunteers ready to meet, discuss, and the ability to provide any other information you need.
How this will help
This project will save us $15,298 , allowing us to invest in further programming and better align ourselves to produce our first online conference in respect to Covid complications. There have been many unexpected expenses this year in preparation.

We are looking for ways to impact FREC's awareness within the community to therefore positively affect our volunteer roster and fundraising capabilities.

Project plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Facilitating Racial Equity Collaborative
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Causes
Diversity & inclusion Education
Posted by
Garnetta L
Garnetta L.

FREC Representative

Our mission

A collaborative (of individuals and organizations) working towards just, equitable, antiracist communities throughout Minnesota

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