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Google Ads Campaign Support

Help Tax-Aid create a new or improve an existing campaign within their Google Ads account.
Tax-Aid
San Francisco, CA, USA
Tax-Aid
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Tax-Aid
San Francisco, CA, USA

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Cause
Human services
Skills
Digital advertising Digital marketing

Posted October 6th

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Google Ads Campaign Support

Project details

What we need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
What we have in place
  • We currently have a volunteer who has set up some google ads, which should make it easy for you to get started. We also have work with you on this, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to help more people with low income

Our volunteer who set this up no longer has time to work with us. Can you help us to maintain and improve our google ad words?

Project plan

P
Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
1
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
2
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About the org

Tax-Aid
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Causes
Human services Community & economic development
Posted by
Jill S
Jill S.

Executive Director

Our mission

Through skilled volunteers, Tax-Aid provides year-round free tax services to strengthen our San Francisco Bay Area community.

Testimonials

Read the Impact Story
Willie really knows his stuff! He's great with understanding and maximizing the google ads grant. He's super responsive and has helped us expand our impact and on line presence!
Jill S.
Jill S.

Executive Director

Google Ads Campaign Support Project

It has been an amazing experience working with Tax-Aid. They have an amazing organization that helps their community directly with the help of volunteers.
William C.
William C.

Digital Marketing Strategist

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