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Logo Design & Visual Brand Identity

Help The Arctic Institute elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Arctic Institute
Washington, DC, USA
The Arctic Institute
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The Arctic Institute
Washington, DC, USA

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Cause
International affairs
Skills
Graphic design

Posted October 5th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are creating a new initiative (named Breaking the Ice Ceiling) and a magazine (named Polynya) about women in polar sciences. Published four times a year, the magazine will illuminate polar research and achievements by those who identify as women in order to activate a culture shift among middle school students to open their eyes to seeing women, themselves, and their peers - especially girls living in the Arctic - as science leaders. We need your help to create a logo and brand guide!

What we have in place
  • We currently have background info on our magazine & inspiration examples, which should make it easy for you to get started. We also have a dedicated staff person to work with you at every step, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to send print magazines to students in remote and rural areas without stable internet connections.

Articles in our magazine will showcase lesser-known stories of women in polar science, historical and contemporary. The magazine, published both in print and digital versions, will have an accompanying resources page for girls in STEAM. Importantly, the suite of Breaking the Ice Ceiling products will function as a multimedia space that values and incorporates Indigenous women's oral histories and traditional knowledge as a fundamental component of scientific research.
The Right Volunteer

Skills

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

The Arctic Institute
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Causes
International affairs Community & economic development Environment
Posted by
Victoria H
Victoria H.

Managing Director

Our mission

TAI envisions a world in which the Arctic’s diverse and complex sources of insecurity are identified, understood, and innovatively resolved. We hope to achieve this by informing Arctic policy across the circumpolar region through objective, multidisciplinary, and innovative social science research. We do this through publishing high-quality, open access research on a range of issues relating to security in the High North; providing innovative policy analysis and recommendations to policymakers a

What we do

The Arctic Institute is an independent international institute dedicated to research of and engagement in the many dimensions of Arctic insecurity. Established in 2011, TAI provides data, analysis, and recommendations to policymakers, researchers, media, and the interested public. Based in Washington, DC, TAI’s network of research associates extends across North America, Scandinavia, and the European Union.

Testimonials

Read the Impact Story
Ashleigh was a stellar logo and brand designer that I cannot recommend highly enough! Ashleigh was incredibly insightful and a professional designer who has worked diligently with our team for months to ensure that we had everything perfect. She listened intently to our ideas and vision and was able to effectively bring a complex idea for a polar STEM magazine for middle school-aged girls to life in an accessible way through a creative logo, color, brand, and overall template for our magazine. We would not have been able to reach our audience and engage them in polar STEM without Ashleigh! We are so thankful for her dedication and professional expertise.
Victoria H.
Victoria H.

Managing Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Ashleigh)
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